A Curriculum Publisher in Khon Kaen
Printed workbooks and a digital twin, taught by local tutors or in schools
Contact Us
Reading Advantage (Thailand) is a curriculum publisher based in Khon Kaen. We make printed workbooks and a digital twin, tagged to the Mastery Advantage knowledge graph. We were founded in January 2024 by Phikul Phookathin and Daniel Bo. We are a team of five and we are self-funded.
Our Story
We began with extensive reading research, including the controlled study by Aka (2019). The study found that extensive reading outperformed grammar instruction on reading test scores.
We started as a reading platform. We are now a curriculum publisher. Each workbook has 14 lessons and a digital twin, and the same books reach students through Tutor Advantage and Blended Learning.
Our Mission
To give Thai students well-made English books and practice, taught by local tutors or in schools, with honest reporting on what we do.
Our Vision
- Printed workbooks with a digital twin for Thai learners
- Support Thai teachers and local tutors who teach English
- Use technology and clear classroom protocols to support teachers
- Offer Blended Learning: physical workbooks plus a digital app
- Evidence-based approaches grounded in extensive reading research
How We Work
Our Technology
- AI-assisted content generation with Google Gemini and OpenAI models, chosen per task
- Mastery Advantage engine: Knowledge Space Theory and FSRS spaced repetition
- Learning analytics for teachers and tutors
- CEFR-aligned reading levels
- Live in CodeCamp Advantage, entering Primary Advantage through tagged content
Social Impact
- Tutor Advantage: a local tutor teaches one class package per workbook
- One active school today: Boonyathat in Kalasin, on Primary Advantage
- Under 500 active students as of September 2026
- Local tutors in communities across Thailand
- We report our scale and results honestly
Our Values
Innovation
We build and test new ways to support learning
Accessibility
We aim to make good English books available to more learners
Honesty
We state our scale and our evidence as they are
Academic Research Foundation
Our methods build on extensive-reading research. Research shows extensive reading outperforms traditional grammar instruction (Aka, 2019). We report results per school because results vary by implementation quality and reading volume.
The Big 4 Quality Protocol
Four classroom practices that guide how teachers and tutors use our books.
Uninterrupted Reading
Consistent extensive reading sessions without interruptions
Student Agency
Students choose articles that match their interests, driving intrinsic motivation
Data-Driven Consensus
Regular progress reviews based on comprehensive data from student performance
Workbook-First Protocol
The printed workbook gives the lesson its structure, and the app supports it
Our Approach
We sell the same printed books through two channels. Tutor Advantage is for families: a local tutor teaches one class package, which covers one workbook. Blended Learning is for schools: workbooks, the app, and teacher training. Our focus through May 2027 is Tutor Advantage.